Strategy, NHS engagement and brand leadership for health, nutrition and medtech businesses. From a dietitian turned award-winning healthcare marketer with 25 years growing brands at Abbott and Colgate-Palmolive.
When people hear "marketing", they often picture social posts. In healthcare, growth comes from six connected disciplines working together. Choose a pillar to see what it covers.
Rate your business across the six pillars and get an instant score, a picture of your strengths and gaps, and a recommended place to start.
Start with clarity, then build. Each option can stand alone or lead into the next.
A deep review of your marketing across all six pillars, with a clear, prioritised action plan.
Sharpen who you serve, why you win and how you'll grow, in a plan your whole team can use.
Take your product into the NHS with a value story, a clear route to the decision makers and clinicians on side.
Senior marketing leadership without a full-time hire, to lead strategy, teams and agencies.
Every engagement starts with a free 30-minute discovery call. Proposals are tailored to your goals and stage.
Led an innovation strategy that launched six paediatric nutrition products and grew the business five-fold.
Repositioned a long-standing underperformer, delivering its first double-digit uplift in a decade.
Created a population health programme that enabled innovative NHS contracting and strong volume growth.
Protected a prescription brand's share through generic entry, and kept a #1 dentist recommendation through a formulation change.
I started my career as a dietitian, translating nutritional science into frontline patient care. That clinical grounding has shaped everything since: 25 years of building healthcare brands that clinicians trust, the NHS buys, and patients benefit from.
Mildmay Hospital. Clinical dietetics and early expertise in turning science into outcomes.
Brand, sales and senior leadership roles, including a five-year innovation strategy that grew paediatrics by 500%.
Led the professional healthcare portfolio for the UK and Ireland, then five markets across the UK, Ireland and the Nordics.
Leading a $170M portfolio with a focus on NHS alignment, clinical value and market share growth.
Book a free 30-minute discovery call to talk through your product, your market and where marketing could make the biggest difference.